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Blogs
October 8, 2025Patent
Breaking the Patent Barrier: How India’s CRI Guidelines Unlock AI and ML Innovations
Imagine an AI that predicts traffic jams, steering drivers through city chaos in minutes, or a blockchain system locking medical records tighter than a digital fortress. These game-changing innovations could revolutionize lives from bustling urban streets to remote rural farms. Yet in India, they often slam into a brick wall:...Read More
October 6, 2025Intellectual Property
IP Due Diligence For Mergers & Acquisitions, (M&A), Joint Ventures (JV), And Fund Raising
IP due diligence is a structured assessment of a company’s intellectual property portfolio to confirm ownership, validity, enforceability, and associated risks. In India’s innovation-driven economy, it not only safeguards transactions like M&A or investments but also enhances long-term strategic positioning. Here’s a comprehensive overview of the process with the additional...Read More
October 3, 2025Patent
How to Prepare Responses for the First Examination Report (FER) in India
Filing a patent application in India is only the first step toward securing intellectual property rights. The First Examination Report (FER), issued by the Indian Patent Office (IPO), is a crucial milestone. It provides a detailed evaluation of the application, highlighting both procedural and substantive objections and offering insight into...Read More
October 1, 2025Intellectual Property
Trademark Room: Exclusive Licensing vs Non-Exclusive: Impact on IP Valuation and Royalty Revenue
Intellectual property such as inventions, software, and trademarks often become more valuable when licensed to other parties. The licensing method, whether “exclusive” or “non-exclusive”, greatly affects both the value of the IP and the royalty revenue generated. What is an Exclusive License? An exclusive license allows one licensee (a company...Read More
September 17, 2025Patent
THE PATENT ROOM™: 20 YEARS ARE UP…… CAN I STILL HOLD ONTO MY PATENT?
Ideas are everywhere—but turning them into protected assets is where things truly begin. Patents play a central role in safeguarding innovation, giving inventors and businesses the confidence to develop and share their work without fear of imitation. Understanding how patents function isn’t just for lawyers or specialists; it’s essential for...Read More
September 15, 2025Patent
The Patent Room™: I Googled It And Didn’t Find Anything – So I Can Patent It, Right?
Ideas are everywhere. But protecting them—that’s where things really get interesting. Patents aren’t just a legal formality; they’re the backbone of how innovation is recognized, defended, and valued. Whether you’re an inventor sketching your first prototype, a founder scaling a new venture, or simply someone curious about how ideas turn...Read More
September 13, 2025Patent
THE PATENT ROOM™: I Have Presented My Invention in a Lecture at a University – Can I Still File a Patent in India?
Patents reward inventors by granting exclusive rights over their inventions, but the protection only works if the invention meets strict conditions—above all, novelty. Any public disclosure before filing, even something as simple as a lecture or presentation, can raise doubts about whether the invention is still “new” under the law....Read More
September 12, 2025Patent
THE PATENT ROOM™: I’m Only Selling a Product Manufactured by Someone Else…… Should I Still Be Concerned About Patents?
In today’s marketplace, protecting ideas is just as critical as creating them. Patents define who has the legal right to make, sell, or profit from an innovation—and overlooking them can expose a business to serious risk. This blog unpacks how patent law impacts sellers, entrepreneurs, and businesses on the ground....Read More
September 10, 2025Patent
The Patent Room™: My Invention Has No Market In India – Can I Directly File A Patent Application Outside India?
Protecting innovation is never just about filing paperwork—it’s about understanding the legal checkpoints that can decide whether your idea moves smoothly across borders or gets stuck in compliance roadblocks. One such checkpoint under Indian patent law is the Foreign Filing License (FFL), a requirement that every inventor or startup aiming...Read More
September 8, 2025Patent
The Patent Room™: Patent Published vs. Patent Granted – The Big Myth Busted!
Many inventors and startups believe that once their patent application gets published, they instantly own exclusive rights over their invention. It sounds reassuring, but that’s not how the patent system works. Patent law has clear stages, and mixing them up can leave you with no real protection, wasted time, and...Read More
September 3, 2025Trademark
Trademark Room – What is the difference between Date of Adoption and the Date of First Use?
Welcome to The Trademark Room, where brands come to life and clarity reigns. Whether you’re a business owner, a creative entrepreneur, or simply intrigued by how trademarks shape the identity and value of products and services, this series is crafted just for you. No dense legal texts or confusing technicalities...Read More
September 1, 2025Intellectual Property
What is Intellectual Property Valuation?
Before we understand how Intellectual Property (IP) is valued, it’s important to know what an IP asset is. IP assets are intangible creations of the mind that are protected by law. These include trademarks (such as brand names or logos), copyrights (for literary or artistic works), patents (for inventions), designs...Read More
August 28, 2025Intellectual Property
Why IP Valuation Matters In Mergers, Acquisition And Fundraising
Mergers and acquisitions are often described as the “marriages” of the business world. Just like in any relationship, success depends on knowing exactly what each partner is bringing to the table. This is where valuation steps in. Valuation is about uncovering the true story of a company and assessing its...Read More
August 25, 2025Patent
Pending VS. Registered Patents : Do They Differ In IP Valuation?
1. Introduction In today’s knowledge-driven economy, patents are the fuel that foster innovation, drive market competition, and attract investments. Whether in the pharmaceutical, biotech, IT, or engineering sectors a strong patent portfolio can make or break a business. However, the perception that intellectual property rights are primarily a legal matter,...Read More
August 20, 2025Trademark
How Trademark Valuation Adds to Business Worth
Starting a business is like planting a seed—full of dreams, hard work, and a bit of uncertainty. You pour your heart into creating products or services, crafting business plans, and building a team. Amid all this, something as simple as a name or logo might not seem like a big...Read More
August 18, 2025Intellectual Property
Monetizing Intellectual Property: Unlocking the Hidden Value of Your IP
Introduction In today’s innovation-driven economy, intellectual property (IP)—patents, trademarks, copyrights, and trade secrets—has emerged as a critical asset class. Beyond legal protection, IP represents a significant revenue stream for businesses, startups, and research institutions. However, many organizations fail to capitalize on their IP’s full potential, leaving millions in unrealized value....Read More
August 13, 2025Trademark
How to Value a Trademark Portfolio
In today’s brand-driven economy, the most valuable asset of a business is not always physical. While machinery can rust and buildings can depreciate, a well-managed trademark portfolio can create a long term commercial value that fosters consumer trust and even leads to multi-million dollar acquisitions. So how does one determine...Read More
August 11, 2025Patent
Challenging A Granted Patent: A Guide For Innovators, Businesses, And Stakeholders
In the vibrant world of innovation, patents are like a spark that fuels creativity, giving inventors exclusive rights to their groundbreaking ideas. But sometimes, a patent slips through the cracks even if it does not meet the legal mark. When that happens, Indian patent law offers clear ways to challenge...Read More
August 8, 2025Marketing & Branding
Trademark Room – How Product Description Makes All the Difference ?
Indian FMCG companyIn today’s dynamic marketplace, the way a product is described and positioned can transform its entire perception, popularity, and price point. Beyond just a name or label, branding shapes emotions, trust, and perceived value. The difference a strategic branding move can make is astonishing and few case studies demonstrate...Read More
August 5, 2025Trademark
Trademark Room : Why Small Businesses need a Trademark Strategy?
In the dynamic landscape of intellectual property (IP), particularly trademarks, our extensive experience over the years has revealed a persistent gap in brand protection among small businesses. These enterprises, often the backbone of local economies in cities like Kanpur, Ranchi, Coimbatore, or Nagpur, frequently overlook the importance of trademark protection....Read More
July 10, 2025Patent
Think Before You Launch: Why Infringement Analysis Is A Must For Every Business
Every great idea begins with a spark: a new product, a smarter process, a breakthrough design. But in today’s innovation-driven world, where millions of patents guard even the tiniest technical details, that spark can quickly turn into a legal storm if you're not careful. Your product, process, or design may...Read More
July 7, 2025Patent
Freedom to Operate (FTO): A Critical Step Before Commercialization
In today’s highly competitive and innovation-driven market, launching a new product or process without careful due diligence can expose companies to significant risks. One essential legal and strategic step before commercialization is conducting a Freedom to Operate (FTO) search—also referred to as clearance search or right-to-use analysis. At R. K....Read More
July 4, 2025Patent
Claim charting
Claim charting In the world of Intellectual Property, patent claim charting acts as a bridge between the technical and legal domains. It requires precision, technical understanding, and legal acumen. What is claim charting? Claim charting, also known as claim mapping, is a technique of systematic and visual comparison of the claims of a patent against the elements or features,...Read More
July 1, 2025Patent
Patentability search: A comprehensive guide (with Indian context)
In the realm of intellectual property (IP), patents serve as powerful tools for protecting inventions and granting inventors exclusive rights over their creations. It is important to note that not all innovative concepts meet the criteria for patent protection. Before engaging in the often costly and time-consuming patent application process,...Read More
June 28, 2025Patent
Understanding An Invalidity Patent Search: A Layman’s Guide
In today’s world of innovation, patents play a crucial role in protecting new inventions. However, sometimes a granted patent may not be as strong as it appears. The patent may have been issued even if the invention covered may not be as new or inventive as initially thought and that’s...Read More
June 27, 2025Patent
Patent Feuds: The Untold Battle That Shaped Innovation – From Bowl To Courtroom: The Shredded Wheat Feud That Changed Breakfast
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and ownership defines the future. Behind the technologies we rely on every day lie stories of groundbreaking inventions entangled in fierce legal disputes. Patents have driven progress, and sometimes stalled it. Welcome to Patent Feuds:...Read More
June 26, 2025Patent
A Patent Landscape Perspective on Innovation Hotspots and White Spaces in Technology
A patent landscape is a detailed analysis of all the patents that are filed in a specific industry or field of technology. A patent landscape's aim is to offer valuable insights into the intellectual property (IP) and creative environment related to a certain technology, product, or sector. Patent landscaping assists...Read More
June 25, 2025Patent
Clarifying Section 3(j) of the Indian Patent Act: Key Ruling
Introduction As India transitioned into the neo-knowledge economy based on the creation and subsequent commercialization of Intellectual Property Rights (hereinafter the "IPR"), and the underlying product or process thereof, just and binding observations and interpretations of the corresponding Indian Patent Act (hereinafter the "Act") are needed for a faster and...Read More
June 24, 2025Trademark
The Rise of Meaningless Letters as Trademarks: A Threat to Trademark Integrity
A concerning trend in trademark filing is unfolding within the global Trademark Registries. Increasingly, applications composed entirely of arbitrary or meaningless letter sequences, such as “HZTLPQYKGF” or “XQMPNJDHZT” are being submitted. On the surface, these applications may seem non-threatening. However, upon a closer perusal, these marks lack phonetic coherence, semantic...Read More
June 23, 2025Patent
Delhi High Court Reaffirms Scope of Section 59-Product Claims Cannot Be Smuggled in via Post-Filing Amendments
Delhi High Court Reaffirms Scope of Section 59 – Product Claims Cannot Be Smuggled in via Post-Filing Amendments. In AbbVie Biotherapeutics Inc. v. Assistant Controller of Patents & Designs [C.A. (COMM.IPD-PAT) 44/2023], the Delhi High Court upheld the Controller’s rejection of a national phase patent application, under the Indian Patent...Read More
June 20, 2025Patent
PATENT FEUDS: THE UNTOLD BATTLE THAT SHAPED INNOVATION – CLICK, CLASH, CASH: KODAK VS. POLAROID’S
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and the pursuit of ownership shapes the future. Behind the technologies we rely on every day lie stories of groundbreaking discoveries entangled in fierce legal disputes, where patents have been both catalysts for progress and...Read More
June 19, 2025Patent
Patent Feuds: The Untold Battle That Shaped Innovation – The Spin Wars
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and ownership defines the future. Behind the technologies we rely on every day lie stories of groundbreaking inventions entangled in fierce legal disputes. Patents have driven progress, and sometimes stalled it. Welcome to Patent Feuds:...Read More
June 18, 2025Patent
Patent Feuds: The untold battle that shaped innovation – edison vs. westinghouse: the “current wars
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and the pursuit of ownership shapes the future. Behind the technologies we rely on every day lie stories of groundbreaking discoveries entangled in fierce legal disputes, where patents have been both catalysts for progress and...Read More
June 16, 2025Intellectual Property
Footnotes to Innovation: The EUIPO’s Judgment on Distinctiveness in Shoe Design
In this instalment of “A View from Afar,” I analyse a recent decision by the European Union Intellectual Property Office (EUIPO) that highlights the fine like between innovation and iteration. This case, centred on a pair of “training shoes” involving sportswear giant PUMA SE (the “invalidity applicant”) against Trios (Dongguan)...Read More
June 9, 2025Intellectual Property, Patent
Stories Behind Brands: Symphony Limited
Symphony Limited, an Ahmedabad-based Indian multinational, has grown from a dinner table idea into the world’s largest air cooler manufacturer since its founding in 1988. Operating in over 60 countries, the company’s journey through innovation, failure, and global expansion offers a compelling narrative of resilience, strategic pivots, and the pivotal...Read More
June 4, 2025Patent, Marketing & Branding
Wagh Bakri Chai -A Brew of Unity
Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
May 26, 2025Trademark
Trademark Legacy of Ardy’s Soda: A Brand Story
Brands are more than just a name or a logo—they are protected trademarks that embody a story and a legacy built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
May 16, 2025Marketing & Branding
Indian Premier League (IPL)
Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
May 15, 2025Patent
Delhi HC: No Post-Filing Product Claims to Sidestep Section 59
Case Overview: AbbVie Biotherapeutics Inc. v. Assistant Controller of Patents & Designs In AbbVie Biotherapeutics Inc. v. Assistant Controller of Patents & Designs [C.A. (COMM.IPD-PAT) 44/2023], the Delhi High Court upheld the Controller’s rejection of a national phase patent application concerning an anti-cMet antibody-drug conjugate (ADC). The application was originally...Read More
May 1, 2025Marketing & Branding
LISTERINE A Masterclass in Branding, Marketing, and Creating Consumer Needs
Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
April 23, 2025Patent
Unravelling “Essentially Biological Processes”… Section 3(j) conundrum in the Indian Patent Law
INTRODUCTION As India transitioned into the neo-knowledge economy based on the creation and subsequent commercialization of Intellectual Property Rights (hereinafter the “IPR”), and the underlying product or process thereof, just and binding observations and interpretations of the corresponding Indian Patent Act (hereinafter the “Act”) are needed for a faster and...Read More
April 21, 2025Marketing & Branding
Biba: Weaving Tradition into the Fabric of Modern India
Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
April 14, 2025Patent, News
Key Takeaways – Draft of Guidelines CRIs
Section 3(k) of the Indian Patents Acts 1970 lays down that a mathematical or business method or a computer program per se or algorithms is not patentable. Similar acts are in place in the UK (Section 1(2) of the Patents Act 1977 and in EPC (Article 52(2) and 52(3) of...Read More
April 11, 2025Intellectual Property
Central Park Estates Private Limited & Ors. Vs. Godrej Skyline Developers Private Limited.
Trademark Dispute Over "Central Park" Highlights IP Risks in Real Estate Central Park Estates Pvt. Ltd., the Plaintiff, has been a prominent name in the luxury real estate market since 1999. The company owns thirty of such i.e., "Central Park " registered trademarks which is synonymous with its highend residential...Read More
April 9, 2025Patent
Delhi High Court Allows Crucial Amendments to Patent Claims
A recent decision by the Hon’ble Delhi High Court in Cellectis v. Assistant Controller of Patents showcases the delicate balance between judicial scrutiny and patent law, especially in the complex realm of gene-based immunotherapies. The Court’s allowance of amendments to patent claims reflects its willingness to accommodate genuine efforts at...Read More
April 8, 2025Trademark
Argentina’s Supreme Court Rules on Keyword Advertising & Trademark Infringement
In a recent landmark decision, the Supreme Court of Justice of Argentina provided clarity on the legality of using well-known trademarks as keywords in Google Ads. In the case of Organización Veraz SA v. Open Discovery SA, the Court held that such use does not automatically amount to trademark infringement...Read More
April 8, 2025Marketing & Branding
The Victoria’s Secret Story: A Saga of Love, Success, and Tragedy
Victoria's Secret Story: From Vision to Global Icon Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity...Read More
April 4, 2025Marketing & Branding
Caterpillar: A Journey of Innovation and Resilience
Caterpillar’s Legacy of Innovation and Resilience Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed...Read More
April 2, 2025Marketing & Branding
GHADI DETERGENT- GYANCHANDANI ‘S JOURNEY FROM A MODEST SOAP SELLER TO UP’S RICHEST MAN
The Rise of GHADI DETERGENT – A Story of Innovation and Persistence Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that...Read More
April 1, 2025Marketing & Branding, News
The Times of India: A Legacy of Ink, Power, and Controversy
Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, including The Times of India, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to...Read More
March 28, 2025Marketing & Branding
MAMAEARTH A Case Study in Brand Building and Content Marketing
The Inspiring Journey of Mamaearth: From Startup to Success Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its...Read More
March 26, 2025Healthcare, Trademark
Apollo Hospitals- A Legacy of Transforming Healthcare in India
Healthcare in India: The Birth of Apollo Hospitals In 1983, a quiet revolution began in Chennai when Dr. Prathap C. Reddy, a cardiologist with a dream, opened the doors of India’s first corporate hospital—Apollo Hospitals. Driven by a personal resolve to end the exodus of Indians seeking advanced healthcare in...Read More
March 24, 2025Marketing & Branding
InMobi- India’s first Start-Up Unicorn
The Story Behind InMobi: India’s First Startup Unicorn The term "unicorn" has become a ubiquitous buzzword in the business world, especially within the startup ecosystem. It refers to a privately held startup company valued at over $1 billion. This once-rare breed of company, hence the mythical comparison, has become increasingly...Read More
March 21, 2025Trademark
Gita Press Gorakhpur – World largest publisher of Hindu religious texts.
In our ongoing series, "Stories Behind Brands," we typically delve into the narratives of commercial giants, organizations that have achieved phenomenal financial success, boasting valuations in the millions and billions. We explore the strategies, innovations, and market forces that propelled these entities to the pinnacle of their respective industries. However,...Read More
March 19, 2025Marketing & Branding
Hindustan Pencils – Nataraj & Apsara: Writing India’s Success Story
Brands are more than just a name or a logo; they embody a story and a legacy that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These background stories...Read More
March 12, 2025Marketing & Branding, Uncategorized
Raymond – Weaving a Legacy of Excellence
Brands are more than just a name or a logo; they embody a story and a Legacy of Excellence that has been built over time. Behind every brand, there is a rich history and a unique set of circumstances that have shaped its identity and contributed to its success. These...Read More
March 4, 2025Trademark
Delhi High Court Grants Interim Relief to Akemi Chemisch Technische Spezialfabrik GmbH in Trademark and Copyright Infringement Case
Trademark and Copyright Infringement: A Threat to Brand Integrity Intellectual property protection plays a crucial role in preserving brand integrity and market reputation, particularly in industries where counterfeit products pose a significant threat. The ruling by the Hon’ble Delhi High Court in favor of AKEMI Chemisch-technische Spezialfabrik GmbH ("Akemi") underscores...Read More
November 25, 2024Intellectual Property, Updates
The Ultimate Guide to Selecting a Color for Your Brand
In the world of branding, color plays a vital role in shaping the identity and personality of a brand. It's a crucial element that can evoke emotions, convey messages, and create a lasting impression on the target audience. With so many colors to choose from, selecting the right one can...Read More
November 25, 2024Copyright, Intellectual Property, Patent, Trademark, Updates
What Is The Difference Between Copyright, Patent, and Trademark?
Patents, Trademarks and Copyrights: An Overview Intellectual Properties have been able to allure attention of the global market, the three major form of Intellectual Properties Copyrights, Trademarks and Patents have played a major role in all fields of industries such as automotive, music, electronic, food and further more. The proprietors...Read More
November 14, 2024Intellectual Property, Patent
A brief history of the Patent System in India
“History is not the past but a map of the past, drawn from a particular point of view, to be useful to the modern traveller.” very well said by US historian Henry Glassie and true with respect to various Intellectual Property Rights systems in the world including India, which has...Read More
October 31, 2024Intellectual Property, Patent, Updates
Patents Law in India: Everything You Must Know!
Human beings are always curious to explore new things, carry out research and innovate. Patents are the successful outcome of these inventions/innovations. Patents are the most significant form of Intellectual Property assets in any emerging economy. Patents The word Patent isa condensed form of "letters patent" and derived from the...Read More
October 28, 2024Marketing & Branding, Updates
Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing
Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you receive a few extra packets of oregano mix and chilly flakes. These extra packets may seem like a nice gesture, but they're actually a clever marketing tactic. Whether you're enjoying...Read More
October 24, 2024Marketing & Branding, Updates
Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy
What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the identity of the person or organization behind the campaign. This approach involves creating content and engaging on social media, but without disclosing the source. The goal of ghost branding is...Read More
April 18, 2024Marketing & Branding, Updates
DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption
Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a portable speaker – all within a few days? If so, you've experienced the Diderot Effect in action. A Royal Upheaval and the Birth of an Idea The Diderot Effect isn't...Read More
March 15, 2024Marketing & Branding, Updates
Easy Explanations: “Me-Too” Brand Strategy
In the fast-paced world of marketing, the term "Me Too" often evokes images of uninspired imitation, mirroring competitor tactics instead of forging a distinct path. However, within today's fiercely competitive landscape, the “Me-Too” approach has evolved into a strategic manoeuvre with both advantages and pitfalls. Let's delve deeper into “Me-Too”...Read More
March 6, 2024Marketing & Branding, Updates
Easy Explanations Brand Dilution: When Brands Lose their Fizz
Imagine your favourite childhood hero, suddenly appearing in a cheesy commercial for a completely unrelated product. Disappointment would sink in, right? That's the feeling brand dilution evokes. Brands are carefully crafted to evoke trust and resonate deeply with consumers. They can lose their impact through dilution. This article delves deeper...Read More
February 16, 2024Marketing & Branding, Updates
Failure Stories – Adaptation is the Key
“Learn from others mistakes because your whole life will be too short for doing all these mistakes yourself and learning from them” – Chanakya / Kautilya In the quest for success, we often find ourselves engrossed in tales of triumph, stories that exude inspiration and motivation. However, the value of...Read More
January 9, 2024Marketing & Branding, Updates
The Triumph of Perception: Unveiling the Power of Branding in Consumer Markets
Eric Boschman In the vast landscape of consumer markets, the success of a product isn't solely reliant on its inherent quality. Rather, it's the perception of that quality that often shapes consumer behavior. The story of 'Chateau Colombier,' a seemingly ordinary and inexpensive wine rebranded into a gold medal-winning product,...Read More
October 31, 2022Intellectual Property, Patent, Updates
Top 15 Reasons Why a Patent is Important
Patent Overview A patent is a legal right to an invention and is granted to a person or company to prevent others from replicating, using, or selling the patented invention. A patent is important as it protects innovation and provides exclusive rights to the inventor. Patents are awarded by governments...Read More
October 14, 2022Intellectual Property, Patent
What are the Objectives of Patent Law?
Purpose of Patent Law The basic aim of Patent Law is to balance the interests of inventors on the one hand and those of the public on the other hand. Inventors are rewarded with a limited period right for their inventions in return for disclosing technical progress to the public....Read More