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Blogs
August 25, 2025Patent
Pending VS. Registered Patents : Do They Differ In IP Valuation?
1. Introduction In today’s knowledge-driven economy, patents are the fuel that foster innovation, drive market competition, and attract investments. Whether ...Read More
August 20, 2025Trademark
How Trademark Valuation Adds to Business Worth
Starting a business is like planting a seed—full of dreams, hard work, and a bit of uncertainty. You pour your ...Read More
August 18, 2025Intellectual Property
Monetizing Intellectual Property: Unlocking the Hidden Value of Your IP
Introduction In today’s innovation-driven economy, intellectual property (IP)—patents, trademarks, copyrights, and trade secrets—has emerged as a critical asset class. Beyond ...Read More
August 13, 2025Trademark
How to Value a Trademark Portfolio
In today’s brand-driven economy, the most valuable asset of a business is not always physical. While machinery can rust and ...Read More
August 11, 2025Patent
Challenging A Granted Patent: A Guide For Innovators, Businesses, And Stakeholders
In the vibrant world of innovation, patents are like a spark that fuels creativity, giving inventors exclusive rights to their ...Read More
August 8, 2025Marketing & Branding
Trademark Room – How Product Description Makes All the Difference ?
Indian FMCG companyIn today’s dynamic marketplace, the way a product is described and positioned can transform its entire perception, popularity, ...Read More
August 5, 2025Trademark
Trademark Room : Why Small Businesses need a Trademark Strategy?
In the dynamic landscape of intellectual property (IP), particularly trademarks, our extensive experience over the years has revealed a persistent ...Read More
July 10, 2025Patent
Think Before You Launch: Why Infringement Analysis Is A Must For Every Business
Every great idea begins with a spark: a new product, a smarter process, a breakthrough design. But in today’s innovation-driven ...Read More
July 7, 2025Patent
Freedom to Operate (FTO): A Critical Step Before Commercialization
In today’s highly competitive and innovation-driven market, launching a new product or process without careful due diligence can expose companies ...Read More
July 4, 2025Patent
Claim charting
Claim charting In the world of Intellectual Property, patent claim charting acts as a bridge between the technical and legal ...Read More
July 1, 2025Patent
Patentability search: A comprehensive guide (with Indian context)
In the realm of intellectual property (IP), patents serve as powerful tools for protecting inventions and granting inventors exclusive rights ...Read More
June 28, 2025Patent
Understanding An Invalidity Patent Search: A Layman’s Guide
In today’s world of innovation, patents play a crucial role in protecting new inventions. However, sometimes a granted patent may ...Read More
June 27, 2025Patent
Patent Feuds: The Untold Battle That Shaped Innovation – From Bowl To Courtroom: The Shredded Wheat Feud That Changed Breakfast
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and ownership defines the future. ...Read More
June 26, 2025Patent
A Patent Landscape Perspective on Innovation Hotspots and White Spaces in Technology
A patent landscape is a detailed analysis of all the patents that are filed in a specific industry or field ...Read More
June 25, 2025Patent
Clarifying Section 3(j) of the Indian Patent Act: Key Ruling
Introduction As India transitioned into the neo-knowledge economy based on the creation and subsequent commercialization of Intellectual Property Rights (hereinafter ...Read More
June 24, 2025Trademark
The Rise of Meaningless Letters as Trademarks: A Threat to Trademark Integrity
A concerning trend in trademark filing is unfolding within the global Trademark Registries. Increasingly, applications composed entirely of arbitrary or ...Read More
June 23, 2025Patent
Delhi High Court Reaffirms Scope of Section 59-Product Claims Cannot Be Smuggled in via Post-Filing Amendments
Delhi High Court Reaffirms Scope of Section 59 – Product Claims Cannot Be Smuggled in via Post-Filing Amendments. In AbbVie ...Read More
June 20, 2025Patent
PATENT FEUDS: THE UNTOLD BATTLE THAT SHAPED INNOVATION – CLICK, CLASH, CASH: KODAK VS. POLAROID’S
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and the pursuit of ownership ...Read More
June 19, 2025Patent
Patent Feuds: The Untold Battle That Shaped Innovation – The Spin Wars
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and ownership defines the future. ...Read More
June 18, 2025Patent
Patent Feuds: The untold battle that shaped innovation – edison vs. westinghouse: the “current wars
Innovation does not happen in isolation; it is a battleground where ideas clash, rivalries ignite, and the pursuit of ownership ...Read More
June 16, 2025Intellectual Property
Footnotes to Innovation: The EUIPO’s Judgment on Distinctiveness in Shoe Design
In this instalment of “A View from Afar,” I analyse a recent decision by the European Union Intellectual Property Office ...Read More
June 9, 2025Intellectual Property, Patent
Stories Behind Brands: Symphony Limited
Symphony Limited, an Ahmedabad-based Indian multinational, has grown from a dinner table idea into the world’s largest air cooler manufacturer ...Read More
June 4, 2025Patent, Marketing & Branding
Wagh Bakri Chai -A Brew of Unity
Brands are more than just a name or a logo; they embody a story and a legacy that has been ...Read More
May 26, 2025Trademark
Trademark Legacy of Ardy’s Soda: A Brand Story
Brands are more than just a name or a logo—they are protected trademarks that embody a story and a legacy ...Read More
May 16, 2025Marketing & Branding
Indian Premier League (IPL)
Brands are more than just a name or a logo; they embody a story and a legacy that have been ...Read More
May 15, 2025Patent
Delhi HC: No Post-Filing Product Claims to Sidestep Section 59
Case Overview: AbbVie Biotherapeutics Inc. v. Assistant Controller of Patents & Designs In AbbVie Biotherapeutics Inc. v. Assistant Controller of ...Read More
May 1, 2025Marketing & Branding
LISTERINE A Masterclass in Branding, Marketing, and Creating Consumer Needs
Brands are more than just a name or a logo; they embody a story and a legacy that have been ...Read More
April 23, 2025Patent
Unravelling “Essentially Biological Processes”… Section 3(j) conundrum in the Indian Patent Law
INTRODUCTION As India transitioned into the neo-knowledge economy based on the creation and subsequent commercialization of Intellectual Property Rights (hereinafter ...Read More
April 21, 2025Marketing & Branding
Biba: Weaving Tradition into the Fabric of Modern India
Brands are more than just a name or a logo; they embody a story and a legacy that have been ...Read More
April 14, 2025Patent, News
Key Takeaways – Draft of Guidelines CRIs
Section 3(k) of the Indian Patents Acts 1970 lays down that a mathematical or business method or a computer program ...Read More
April 11, 2025Intellectual Property
Central Park Estates Private Limited & Ors. Vs. Godrej Skyline Developers Private Limited.
Trademark Dispute Over “Central Park” Highlights IP Risks in Real Estate Central Park Estates Pvt. Ltd., the Plaintiff, has been ...Read More
April 9, 2025Patent
Delhi High Court Allows Crucial Amendments to Patent Claims
A recent decision by the Hon’ble Delhi High Court in Cellectis v. Assistant Controller of Patents showcases the delicate balance ...Read More
April 8, 2025Trademark
Argentina’s Supreme Court Rules on Keyword Advertising & Trademark Infringement
In a recent landmark decision, the Supreme Court of Justice of Argentina provided clarity on the legality of using well-known ...Read More
April 8, 2025Marketing & Branding
The Victoria’s Secret Story: A Saga of Love, Success, and Tragedy
Victoria’s Secret Story: From Vision to Global Icon Brands are more than just a name or a logo; they embody ...Read More
April 4, 2025Marketing & Branding
Caterpillar: A Journey of Innovation and Resilience
Caterpillar’s Legacy of Innovation and Resilience Brands are more than just a name or a logo; they embody a story ...Read More
April 2, 2025Marketing & Branding
GHADI DETERGENT- GYANCHANDANI ‘S JOURNEY FROM A MODEST SOAP SELLER TO UP’S RICHEST MAN
The Rise of GHADI DETERGENT – A Story of Innovation and Persistence Brands are more than just a name or ...Read More
April 1, 2025Marketing & Branding, News
The Times of India: A Legacy of Ink, Power, and Controversy
Brands are more than just a name or a logo; they embody a story and a legacy that has been ...Read More
March 28, 2025Marketing & Branding
MAMAEARTH A Case Study in Brand Building and Content Marketing
The Inspiring Journey of Mamaearth: From Startup to Success Brands are more than just a name or a logo; they ...Read More
March 26, 2025Healthcare, Trademark
Apollo Hospitals- A Legacy of Transforming Healthcare in India
Healthcare in India: The Birth of Apollo Hospitals In 1983, a quiet revolution began in Chennai when Dr. Prathap C. ...Read More
March 24, 2025Marketing & Branding
InMobi- India’s first Start-Up Unicorn
The Story Behind InMobi: India’s First Startup Unicorn The term “unicorn” has become a ubiquitous buzzword in the business world, ...Read More
March 21, 2025Trademark
Gita Press Gorakhpur – World largest publisher of Hindu religious texts.
In our ongoing series, “Stories Behind Brands,” we typically delve into the narratives of commercial giants, organizations that have achieved ...Read More
March 19, 2025Marketing & Branding
Hindustan Pencils – Nataraj & Apsara: Writing India’s Success Story
Brands are more than just a name or a logo; they embody a story and a legacy that has been ...Read More
March 12, 2025Marketing & Branding, Uncategorized
Raymond – Weaving a Legacy of Excellence
Brands are more than just a name or a logo; they embody a story and a Legacy of Excellence that ...Read More
March 4, 2025Trademark
Delhi High Court Grants Interim Relief to Akemi Chemisch Technische Spezialfabrik GmbH in Trademark and Copyright Infringement Case
Trademark and Copyright Infringement: A Threat to Brand Integrity Intellectual property protection plays a crucial role in preserving brand integrity ...Read More
November 25, 2024Intellectual Property, Updates
The Ultimate Guide to Selecting a Color for Your Brand
In the world of branding, color plays a vital role in shaping the identity and personality of a brand. It’s ...Read More
November 25, 2024Copyright, Intellectual Property, Patent, Trademark, Updates
What Is The Difference Between Copyright, Patent, and Trademark?
Patents, Trademarks and Copyrights: An Overview Intellectual Properties have been able to allure attention of the global market, the three ...Read More
November 14, 2024Intellectual Property, Patent
A brief history of the Patent System in India
“History is not the past but a map of the past, drawn from a particular point of view, to be ...Read More
October 31, 2024Intellectual Property, Patent, Updates
Patents Law in India: Everything You Must Know!
Human beings are always curious to explore new things, carry out research and innovate. Patents are the successful outcome of ...Read More
October 28, 2024Marketing & Branding, Updates
Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing
Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you ...Read More
October 24, 2024Marketing & Branding, Updates
Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy
What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the ...Read More
April 18, 2024Marketing & Branding, Updates
DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption
Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a ...Read More