The Ultimate Guide to Selecting a Color for Your Brand
In the world of branding, color plays a vital role in shaping the identity and personality of a brand. It’s ... Read More
What Is The Difference Between Copyright, Patent, and Trademark?
Patents, Trademarks and Copyrights: An Overview Intellectual Properties have been able to allure attention of the global market, the three ... Read More
A brief history of the Patent System in India
“History is not the past but a map of the past, drawn from a particular point of view, to be ... Read More
Patents Law in India: Everything You Must Know!
Human beings are always curious to explore new things, carry out research and innovate. Patents are the successful outcome of ... Read More
Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing
Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you ... Read More
Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy
What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the ... Read More
DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption
Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a ... Read More
Easy Explanations: “Me-Too” Brand Strategy
In the fast-paced world of marketing, the term “Me Too” often evokes images of uninspired imitation, mirroring competitor tactics instead ... Read More
Easy Explanations Brand Dilution: When Brands Lose their Fizz
Imagine your favourite childhood hero, suddenly appearing in a cheesy commercial for a completely unrelated product. Disappointment would sink in, ... Read More
Failure Stories – Adaptation is the Key
“Learn from others mistakes because your whole life will be too short for doing all these mistakes yourself and learning ... Read More
The Triumph of Perception: Unveiling the Power of Branding in Consumer Markets
Eric Boschman In the vast landscape of consumer markets, the success of a product isn’t solely reliant on its inherent ... Read More
Top 15 Reasons Why a Patent is Important
Patent Overview A patent is a legal right to an invention and is granted to a person or company to ... Read More