__
Blogs
March 15, 2024Marketing & Branding, Updates
Easy Explanations: “Me-Too” Brand Strategy
In the fast-paced world of marketing, the term “Me Too” often evokes images of uninspired imitation, mirroring competitor tactics instead ...Read More
March 6, 2024Marketing & Branding, Updates
Easy Explanations Brand Dilution: When Brands Lose their Fizz
Imagine your favourite childhood hero, suddenly appearing in a cheesy commercial for a completely unrelated product. Disappointment would sink in, ...Read More
February 16, 2024Marketing & Branding, Updates
Failure Stories – Adaptation is the Key
“Learn from others mistakes because your whole life will be too short for doing all these mistakes yourself and learning ...Read More
January 9, 2024Marketing & Branding, Updates
The Triumph of Perception: Unveiling the Power of Branding in Consumer Markets
Eric Boschman In the vast landscape of consumer markets, the success of a product isn’t solely reliant on its inherent ...Read More
October 31, 2022Intellectual Property, Patent, Updates
Top 15 Reasons Why a Patent is Important
Patent Overview A patent is a legal right to an invention and is granted to a person or company to ...Read More
October 14, 2022Intellectual Property, Patent, Updates
What are the Objectives of Patent Law?
Purpose of Patent Law The basic aim of Patent Law is to balance the interests of inventors on the one ...Read More