Calculating the Value of IP Assets in the Digital Era
A Layman’s Guide to IP Valuation Ever wondered how companies like Coca Cola and Apple are worth so much more ... Read More
IP Valuation Techniques for Multinational Enterprises: Beyond Traditional Metrics
IP valuation for multinational enterprises has moved far beyond simple brand premiums or rough royalty benchmarks. In a world where ... Read More
How to Value a Trademark Portfolio
In today’s brand-driven economy, the most valuable asset of a business is not always physical. While machinery can rust and ... Read More